Content is only step one. My job is to make business out of your newsletters.

Hey, this is Vikra.

Allow me to tell you an interesting fact about balance in newsletters.

For any newsletter to function successfully, three pillars need to stay intact:

• Content: What your readers consume

• Growth: How you gain readership

• Monetization: How you generate revenue

My job is to act on all three pillars - as and when needed - to achieve the newsletter's equilibrium and success.

Where does that take me? One day I write content for you; the other day I'll craft a growth strategy. One day I manage your team; the other day I'll pitch brands to land partnerships.

Whatever it takes to build a world-class newsletter.

To dig deep, you can check out:

• My previous work

• How I think—my planning, process, and execution

• My builds: How my actions built my credibility